Is your site displaying error messages to visitors?
Your site could be returning errors to visitors—without you even knowing it. When visitors encounter a broken page or a server error, it can quickly erode their trust in your brand. Your error rate provides a direct measure of these issues by tracking the percentage of user requests that result in a web error.
How to fix error rate issues and protect user experience:
Maintaining a low error rate builds greater trust and credibility with your audience, which can lead to increased conversions. When broken links and errors are minimized, search engines can more effectively index your site, enhancing your SEO and ensuring visitors easily find the content they seek.
To reduce your site’s error rate, start byreviewing your error logs(filtered by “Needs Attention”) to identify the most frequent issues. Address specific error types:
404/410 Errors signals broken links — fix or redirect them
429, 502, & 504 Errors suggest server overload or inefficient code/plugins — optimize or consider scaling resources
500 Errors point to backend or plugin-related issues that may need developer attention
You can easily opt-in to receive timely notifications about changes to your sites error rate. This allows you to swiftly address any shifts and maintain optimal performance.
To get started, navigate to the Notifications Center in portal, then select ‘Notifications Settings,’ then ‘Portal,’ scroll down to ‘Performance Insights,’ and choose the ‘Error rate’ section. You’ll be all set to receive these valuable updates!
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